About Mindvalley
Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.
We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.
About the Role
In your role as a Product Marketing Specialist (Membership), your primary focus will be on enhancing subscription marketing efforts at Mindvalley. This will involve developing and executing creative strategies to optimize conversion rates and average order value (AOV). You'll also be responsible for planning strategic campaigns to effectively promote subscription offerings, collaborating with cross-functional teams for seamless execution, and closely aligning with the advertising team to leverage insights for informed marketing strategies. Monitoring key performance indicators (KPIs) and reporting on campaign performance will be essential in your efforts to continuously improve subscription marketing results and make a substantial impact on subscription revenue.
Responsibilities:
Creative Strategy & Optimization
- Lead the development of creative strategies to enhance subscription marketing efforts.
- Continuously optimize marketing campaigns to drive both conversion rates and average order value (AOV).
Campaign Planning
- Develop and execute strategic campaign plans to promote subscription offerings effectively.
- Collaborate with cross-functional teams to ensure seamless campaign execution.
Collaboration with Advertising Team
- Work closely with the advertising team to align marketing efforts with advertising campaigns.
- Leverage advertising insights to inform subscription marketing strategies.
KPI Monitoring and Reporting
- Monitor key performance indicators (KPIs) related to subscription marketing.
- Report on campaign performance and use insights to optimize strategies for better results.
Technical Competencies:
- Creative Strategy: Proficiency in developing innovative and effective creative strategies to enhance marketing efforts.
- Conversion Rate Optimization (CRO): Expertise in optimizing conversion rates and AOV through data-driven approaches and testing.
- Campaign Planning: Skill in planning and executing strategic marketing campaigns to achieve subscription goals.
- Data Analysis: Proficiency in analyzing marketing data and KPIs to make data-backed decisions and optimizations.
- Collaboration: Ability to work collaboratively with cross-functional teams, especially the advertising team, to align marketing efforts.
Soft Competencies:
- Communication Skills: Excellent verbal and written communication skills for conveying marketing strategies and reporting results effectively.
- Problem-Solving: Strong problem-solving abilities to overcome challenges and optimize marketing campaigns.
- Creativity: A creative mindset to develop compelling marketing strategies and content.
- Adaptability: Willingness to adapt to changing market dynamics and implement agile marketing strategies.
- Project Management: Strong project management skills to plan and execute campaigns effectively.
Experience:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in marketing, with a focus on subscription marketing and CRO.
- Familiarity with marketing analytics tools and subscription marketing platforms.
- Proven track record of successful subscription marketing campaigns.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.