About Us

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We're currently building the most advanced learning system - a version inspired by Ironman's “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best marketers to spread the word about the most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

About the Role

The Membership & Partners Growth Manager will foresee overall funnel marketing for Membership and Partner Programs. You will support the Head of B2C Growth Marketing by executing our growth strategy, encompassing both customer acquisition and retention marketing.
As the Membership & Partners Growth Manager you will manage and support activities across all stages of the customer experience: finding opportunities to rapidly grow customer acquisition, activation, retention, cross-selling and up-selling. You will be leading 4 main teams focusing on sales funnels (webinar & VSLs), international marketing, partner programs and member retention.
Working cross-functionally with the advertising, product management, data management, creative services and the extended marketing team, you will implement data-driven growth plans. We are looking for a deeply experienced and data driven professional with a strong focus on retention in order to support our Head of B2C Growth Marketing to boost customer loyalty and advocacy.
In this role, you will be responsible for constantly improving the marketing funnels with testing and innovation, scaling on advertising and organic sources whilst keeping the brand sanctity and working cross-department to collaborate on new initiatives. You will work collaboratively with the extended marketing team to develop a solid marketing pipeline to drive customer acquisition across new & existing markets as well as design go-to-market and lead generation B2C campaigns. We expect you to be highly analytical, testing oriented and obsessed with measuring and reporting results.
Finally, we would like you to champion the usage of behavioral data to deliver a customer-centric and solution-selling marketing execution, in order to meet business objectives at the most efficient cost. In this position you will own our flagship product Mindvalley Membership alongside partner programs. You will be responsible for our esteemed members’ experience from the beginning till the end. We want to make sure you have the passion to provide customers with the utmost value they can experience out of Mindvalley.

Responsibilities

Develop and manage an effective acquisition and retention strategy to meet the annual revenue and retention targets.
Develop a culture within the membership team to constantly learn, grow and hold each other accountable as a world class team.
Closely monitor membership feedback, comments and suggestions to ensure continuous improvement to the product and work closely with the Customer Insights and BI Team to ensure data collection and analysis.
Keep up to date with global developments across both the membership and partner programs including competitor benchmarks, innovations and industry trends.
To constantly improve member value proposition and offer roadmap, including and the phasing of workstreams in order to implement the offer.
To develop a value proposition that reflects members’ needs, aligns with organizational direction and aligns with Mindvalley’s brand proposition.
To bring rigor to both existing and new products ensuring they are audience-led, clear revenue structures with clear KPIs.
You’ll be the eyes of ears of the membership and working with the extended marketing team to ensure audience-led insights, engagement strategies i.e. acquisition and retention. In addition, you’ll be responsible for responding to and present market data and market trends in order to inform strategy and product development
Developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
Build marketing plans for customer retention, engagement and loyalty and develop reporting of customer data and engagement metrics.
Measure and report performance of marketing initiatives: assess against goals (ROI & KPI) and optimize investment decisions based on ROI/ROAS.
Work with internal and external resources to create and craft compelling content, offers, and assets to educate customers via funnels (webinar, VSL, tripwires, AAAR, etc.), emails, social channels, etc. focusing on data driven storytelling.
Define segmentation and personalization practices and build highly personalized campaigns.
This role will be pivotal in demonstrating the value of putting the customer at the center of the communications strategy.
Work closely with our Data Management team to build dashboards, understanding the data and communicating opportunities and successes for all marketing initiatives.
Build upon personas and customer insights work to append data to our database and leverage to personalize their experience.
Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customers lifecycle and drive LTV metrics.
Work with the Head of B2C Growth Marketing to build yearly, quarterly and monthly financial targets for Membership & Partner Program division, as well as the respective marketing plans and performance reporting to fully understand the impact of the marketing activity across all channels.
Work closely with the extended marketing team to ensure an omnichannel approach (PR, Digital Paid, earned and owned & Creativity) in order to increase conversions, stickiness or usability at the most efficient cost. .
Responsible for implementing promotional and evergreen marketing plans and get the buy-in of all key stakeholders within the Growth Marketing organization.
Compile performance reports to brief executive leadership on marketing initiatives and product performance, as well as provide recommendations on improvement strategies.

Requirements
5+ years’ experience in B2C Growth Marketing
2+ years of proven work in a similar role in the Marketing Department for subscription business unit
Hands-on experience running demand generation or lifecycle marketing programs.
Demonstrated experience in working with databases, subscription data analysis and segmentation.
Ability to lead and facilitate workshops-discovery, brainstorming, review and final read-out.
Solid background in customer acquisition/retention strategies.
Must be comfortable forecasting, requesting and managing a growing budget with KPI targets as a constant focus.
Numerate with the ability to produce reports and derive valuable insights and analysis.
Experience working with cross-functional teams, having developed ideas to bring together growth/brand goals and tailor objectives based on consumer needs.
BSc in Marketing or relevant field.
Being comfortable with working in a dynamic and diverse remote environment.
The ability to multitask and manage time effectively.
Exceptional attention to detail.
Strong decision-making skills.
You are data-driven, a creative problem-solver and focused on understanding customer behavior.

Nice To Have

3-5 years of experience in marketing for the US Market.

Your application must include:

Your resume in PDF format, please include Linkedin profile link as well.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

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