We are looking for a an experience and versatile Brand Manager to manage a portfolio of Mindvalley Key sub brands and drive business results.

About us

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We're currently building the most advanced learning system - a version inspired by Ironman's “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best marketers to spread the word about the most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

The Role

The Growth Marketing Manager will build, own and be accountable for the entire marketing funnel. You will support the Head of B2C Growth Marketing by executing our growth strategy, encompassing both customer acquisition and retention marketing.

As the Growth Manager for the supplements division you will manage and support activities across all stages of the customer experience: finding opportunities to rapidly grow customer acquisition, activation, retention, cross-selling and up-selling.

Working cross-functionally with the product management, data management, creative services and the extended marketing team, you will implement data-driven growth plans. We are looking for a deeply experienced and data driven professional with a strong focus on retention in order to support our Head of B2C Growth Marketing to boost customer loyalty and advocacy.

In this role, you will be responsible to constantly run experiments across the funnel, improving conversion rate and working cross-department to collaborate on new initiatives. You will work collaboratively with the extended marketing team to build a GTM plan for the launch of our supplements business unit, including the design and implementation of awareness campaigns, developing a solid marketing pipeline to drive customer acquisition across new & existing markets as well as design go-to-market and lead generation B2C campaigns. We expect you to be highly analytical, testing oriented and obsessed with measuring and reporting results.

Finally, we would like you to champion the usage of behavioral data to deliver a customer-centric and solution-selling marketing execution, in order to meet business objectives at the most efficient cost. In this position you will own our supplements customer from the beginning till the end.

Responsibilities

Developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
Build marketing plans for customer acquisition, retention, engagement and loyalty and develop reporting of customer data and engagement metrics.
Experience developing and implementing go-to-market plans for the introduction of new products and/or launch in new markets.
Measure and report performance of marketing campaigns/initiatives: assess against goals (ROI & KPI) and optimize investment decisions based on ROI/ROAS.
Work with internal and external resources to create and craft compelling content, offers, and assets to educate customers via webinars, emails, social channels, etc. focusing on data driven storytelling.
Define segmentation and personalization practices and build highly personalized omni-channel campaigns.
This role will be pivotal in demonstrating the value of putting the customer at the center of the communications strategy.
Work closely with our Data Management team to build dashboards, understanding the data and communicating opportunities and successes for all campaigns.
Build upon personas and customer insights work to append data to our database and leverage to personalize their experience.
To work closely with the advertising team to build profitable campaigns from awareness to acquisition.
Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customers lifecycle and drive LTV metrics.
Work with the Head of B2C Growth Marketing to build yearly, quarterly and monthly financial targets for the supplements’ division, as well as the respective marketing plans and performance reporting to fully understand the impact of the marketing activity across all channels.
Work closely with the extended marketing team to ensure an omnichannel approach (PR, Digital Paid, earned and owned & Creativity) in order to increase conversions, stickiness or usability at the most efficient cost.
Implement a testing strategy for all the communication channels/assets (landing pages, creative assets, copy, etc.) we use to communicate with our customers and gain understanding of what messages resonate and with what customer segment, as well as to continually pivot strategies based on learnings.
Support the product/brand team in crafting scalable product/brand go-to-market campaigns with a focus on awareness, adoption and engagement with existing audiences.
Manage end-to-end campaign development, concept definition, set up campaign objectives, KSP (price or not) & allocate budget for each support marketing functions to come up with proposals on each of their areas of expertise.
Responsible for implementing promotional and evergreen marketing plans and getting the buy-in of all key stakeholders within the Growth Marketing organization.
Implement funnels testing to recommend innovative ways to increase conversions at every step of the funnel through campaign content, retargeting, personalization, etc.
Compile performance reports to brief executive leadership on marketing initiatives and product performance, as well as provide recommendations on improvement strategies.

Requirements

5+ years’ experience in B2C Growth Marketing.
2+ years of proven work in a similar role in the Marketing Department for the supplements/vitamins/nutritional division.
Hands-on experience running demand generation or lifecycle marketing programs.
Demonstrated experience in working with databases, data analysis and segmentation.
Analytical with a desire to launch, learn and iterate to continually improve programs.
Ability to lead and facilitate workshops-discovery, brainstorming, review and final read-out.
Solid background in customer acquisition/retention strategies.
Must be comfortable forecasting, requesting and managing a growing budget with KPI targets as a constant focus.
Numerate with the ability to produce reports and derive valuable insights and analysis.
Experience working with cross-functional teams, having developed ideas to bring together growth/brand goals and tailor objectives based on consumer needs.
BSc in Marketing or relevant field.
Being comfortable with working in a dynamic and diverse remote environment.
The ability to multitask and manage time effectively.
Exceptional attention to detail.
Strong decision-making skills.
You are data-driven, a creative problem-solver and focused on understanding customer behavior.

Nice To Have

3-5 years of experience in Supplement or health product marketing for the US Market.

Your application must include:

Your resume in PDF format, please include Linkedin profile link as well.

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