This role is made for you if you consider yourself a highly skilled video producer and editor who understands content marketing!

About Mindvalley:

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We're currently building the most advanced learning system - a version inspired by Ironman's “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

About the Role

As a Video Content Producer in Mindvalley, you are a key driver in establishing Mindvalley as the go-to platform for the best content on personal growth and transformation. You will be undertaking an array of video marketing projects, including advertising videos and native social media content. In order to achieve this, you will need to facilitate the ideation, production management and performance analysis of content for all distribution channels.

This role is unique. You must be an avid user of both right and left brain thinking to push the bounds of creativity, testing, and scalability. Video Content Producers at Mindvalley create the bridge between the marketing teams and creative teams in order to meet specific business objectives and to create the most appealing content that is brand aligned.

This role is made for you if...

You are an experienced video producer and a skilled video editor, who understands content marketing
Have experience working with video content for social media and understand what works natively on different platforms
Video is second nature to you and you are always hungry to learn more,
You can translate our core brand values and emotions into powerful transformative content,
You understand everything that goes behind producing videos, and you have a grasp over crafting a seamless story
You are a team player and can effectively collaborate with different teams
You are an effective project manager
You are passionate about personal growth and you wake up every day wanting to help people become a better version of themselves,
You are able to deliver high-quality work in a fast-moving environment and create your piece of art in collaboration with others,
You are able to receive and implement feedback efficiently and work well with different personalities.

Responsibilities

At Mindvalley, we produce a video everyday for different platforms and their respective audiences. You will be undertaking a number of video projects and playing different roles for each: leading the production of a video from start-to-finish, or overseeing a video project by guiding another internal or external team, or editing an already filmed video and preparing it for distribution on social media. This role is not just limited to creatively producing content but also includes analysing trends, performance of released content and taking strategic and editorial decisions based on the same.

Your responsibilities as a Video Content Producer for Mindvalley can be categorised as follows:

Video Production

Identify new video ideas based on scheduled brand or product campaigns
Take initiative and actively communicate new ideas and changes to relevant stakeholders;
Research and ideate to suggest a concept and a structured story during pre-production
Direct the talent during production
Creatively edit filmed videos or repurpose existing content
Coordinate with internal and external creators i.e. writers, videographers, editors or designers
Make creative, fun, and social-driven videos that people will like and share across our platforms;
Prepare all assets to be distribution-ready : captions, versioning, native-adaption, thumbnails

Content Analysis & Measurement

Manage the implementation, tracking, and measurement of content marketing campaigns and create performance reports based on learnings;
Manage rapid testing and prototyping new types/formats of content across channels in coordination with different marketing teams;
Give recommendations on how to optimise video performances;

Campaign Project Management

Ideate, develop and execute short term and long term content marketing campaigns with marketing & creative teams, focussing on videos;
Identify the audiences that are the intended recipients of free content - understand the buyer's journey persona for each product/event/promo etc.;
Facilitate the messaging and storyboards of the campaigns on the video side, and create the content required for the success of it;
Analyse the industry to identify best practices in the marketplace to drive innovation in video content production and storytelling;
Make recommendations for rapid testing and prototyping based on historical/current data;
Analyse new content marketing tools intended to improve the performance and efficiency of the team;

Requirements

Skills & Qualifications:

Proficient in Adobe Premiere Pro; preferred proficiency in Adobe After Effects
Basic Adobe Photoshop skills
At least 2 years experience in creating videos for social media
Impeccable project management skills and the ability to work under pressure with tight deadlines;
Good understanding of creative storytelling in video
Good understanding of branding - aesthetic, style, colours, typography, voice and tone of communications;
An analytical mind with knowledge about metrics for success for organic content and how to grow them;
A strong growth mindset to rapidly test, measure, analyse and learn to improve quality of content;
Demonstrate the ability to anticipate and effectively communicate and solve practical problems or issues;
Able to work and communicate within a team structure while able to work independently with minimal supervision;
Exception grasp of English language - preferred high scores on IELTS, TOEFL proficiency test

Your application must include:

Your resume in PDF format. Include links to work samples such as software, designs, or writing you have created so we can see proof of your talents.

Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?