Be A Visionary. Be A Pioneer. Be Extraordinary.

You think you have what it takes to boost the growth and impact of Mindvalley Quests? Quests are Mindvalley’s most-loved online learning platform with over 80% completion rates. If you are go-getter who can thrive in a fast-paced environment. If you’re passionate about crafting high converting marketing funnels, deep diving into data sets and making data-driven decisions, and applying your innovation mindset to everything you do - we want you on the team.

About Mindvalley

Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. But we're more than that. We're currently working on the most advanced learning system on the planet - a version of Ironman's Jarvis that utilizes AI and augmented reality to provide customize learning to turn anyone into a superhero. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.

About the Role

As a Growth Marketer (Subscriptions), you are responsible to make the experience of Mindvalley customers the core focus whilst growing the subscription products. You will be the key stakeholder responsible for all three subscription products of Mindvalley including Quest All Access, Mentoring, and Omvana.

You must have a track record of leading subscription teams and define and execute long and short term roadmaps. This position involves studying and hands-on experience in Subscription Marketing Psychology, Conversion hacking, Funnel building, Testing, app acquisition, and retention methodology. This role is crucial for Mindvalley as it has a direct impact on our revenue and expansion! With great power comes great responsibility.

You will continually suggest and implement solutions and run tests that will make Mindvalley's subscription products successful and contribute to declining CAC and increasing LTV.

You should be a co-elevative & collaborative leader who is an expert in subscription marketing strategy and can drive growth across the entire customer journey (e.g. acquisition, conversion, engagement, and retention) and enjoys partnering with internal and external teams across functions including content, product marketing, platform marketing, finance, Learning Experience Design, and strategy in order to drive growth across all areas of the marketing funnel.

The Product Marketing team is a very tight-knit team. We care about each other’s growth and well-being. We are always there for one another to support you and push you forward. Our team values are Co-elevation, Growth, and Ownership – which means no one gets left behind, either we all win together or no one does. What we care most about, over marketing experience, is hiring people who fit these values and have that spark to want to make a dent in the universe.

Responsibilities

Subscriber Acquisition & Retention: Define the goals, core strategies, and most efficient tactics to drive cost-effective acquisition and retention for Mindvalley's subscription products.
Research: Constantly learn the cutting-edge subscription marketing practices in the industry, and figure out how they can be brought to Mindvalley.
Funnel building: Building funnels, target market analysis and finding the new market fit for the subscription products. This will involve project management, creating & maintaining a straight line for standard operations, and communication with key stakeholders.
Conversion Hacking: Responsible for improving conversion along the funnel maybe it be app or web.
Innovation and Growth Process Implementation: Following growth methodology, prioritize the most impactful ideas from your research and test and execute them fast.
Measuring the impact: Reporting on important metrics from Google Analytics, dashboards and any other 3rd party tools that may be used.
Marketing Psychology: Defining the marketing psychology, hooks and paradigm shifts for the Product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding.
Increase Subscription Revenue: Responsible for increasing Mindvalley's subscription revenue from the success of both product launch and evergreening of Mindvalley Quest All Access, Mentoring & Omvana App.
Stakeholder Management: Work with different stakeholders in teams of advertising, branding & design, learning experience design and product marketing to increase subscription revenue 2x, increase LTV and reduce CAC.
Industry Analysis: Maintain firm hold of the competitive landscape, market opportunities, customer acquisition KPIs and champion information dissipation throughout the company.
Omni-Channel Expert: Should have strong hold on different acquisition and retention channels i.e SEO, PR, paid, referral, email and affiliate marketing

Requirements

Experience: A minimum of 3-4 years of experience in Subscription Marketing is required
Growth Hacking Mindset: Constantly innovating and coming up with ideas to scale our products.
Stronghold on data analysis and data-driven decision making: Data is a huge part of this job so you need to love numbers and be able to connect the dots with different data sets and make clear conclusions.
Addicted to Learning and passionate about selling products online: This mindset is critical because, like every role, this will involve a lot of project management but you can't settle there, and this mindset will enable you to challenge all existing practices, research and study what's happening in the world and constantly bring it back to Mindvalley. We will be investing in this person's learning by purchasing new courses and sending you for external trainings in future.
Marketing tech savvy: Familiarity with Email Marketing, Google Analytics, Google Optimize, Mobile Apps, Blink Webinar, HTML/Ignite, Social Platforms, etc.
Excellent interpersonal skills: an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented.
Project Management: Excellent time management and project management skills.
Native English Speaker

Your application must include:

Your resume in PDF format. Include links to work samples such as software, designs, or writing you have created so we can see proof of your talents.

Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?