About us

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We empower athletes within every major US sports team and promote successful learning strategies in major companies.

We're currently building the most advanced learning system - a version inspired by Ironman's “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best marketers to spread the word about the most advanced education platform our species has seen. The goal to mark our success is: to power up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

The Role

The Director of MarTech & Owned Media is accountable for driving incremental revenue from our current and potential customers by developing and setting the strategic framework and best practices for Mindvalley to build and maintain long-term relationships with our base by taking advantage of all direct-to-consumer channels and ensuring that customers are receiving the messages that are most relevant to them at the right time.

As a leader of this team, you will determine the customer contact strategy across channels (SMS, email, app/push notifications & social media) based on customer segmentation, personalization efforts, and consumer insights. We are looking for a deeply experienced and data-driven professional to create, socialize and manage a vision for our marketing tech & owned media department that scales across all our audiences.

In this role, you will work with our extended marketing team, to increase our company's market share and customer engagement. The ideal candidate should have extensive experience with Marketing Technology, Customer Relationship Management, Social Media Management, and KPI metrics to be able to assess the value of our investments in those areas, and effectively communicate it to various levels of management. You should also be able to spot new opportunities and address customer concerns ahead of time.

Finally, we would like you to champion the usage of data and technology to deliver a customer-centric and solution-selling marketing execution, to meet business objectives at the most efficient cost.

Responsibilities

Lead the creation and management of programs designed to foster customer loyalty, increase retention & engagement, deliver on sales growth objectives, and increase customer lifetime value.
Own and deliver comprehensive CRM, Customer Journey & Social Media strategies to drive loyalty through activations across all touchpoints of the customer lifecycle.
Define segmentation and personalization practices and build highly personalized campaigns through mobile, email and other engagement channels
Nurture cross-functional collaboration internally to enable complex data-driven business and engagement strategies with a focus on highly scalable & repeatable outcomes
Advise on systems integrations between channels for data & campaign bidirectionality across complex MarTech Stacks, CRMs, & API Infrastructure
Nurture cross-functional collaboration internally to enable complex data-driven business and engagement strategies with a focus on highly scalable & repeatable outcomes
Demonstrate, engender and evangelize organizational understanding of customer-centricity and the value of putting the customer at the center of the communications strategy.
Work closely with our Data Management team to build dashboards, understand the data, and communicate opportunities and successes for all campaigns.
Build upon personas and customer insights work to append data to our database andal leverage to personalize their experience.
Partner with the Growth Marketing B2C & B2B Teams to navigate a segmented customer journey based on personalization tactics, product affinities, and behavioral patterns of our current customers/leads.
Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customer’s lifecycle and drive LTV metrics.
Build yearly, quarterly, and monthly financial targets for owned channels as well as the respective plan for performance reporting to fully understand the impact of the marketing activity across all channels.
Drive omnichannel orchestrated experiences leveraging industry-leading marketing automation platforms.
Develop a testing strategy for all our owned channels we use to communicate with our customers and gain an understanding of what messages resonate and with what customer segment, as well as to continually pivot strategies based on learnings.
Evaluate Mindvalley’s marketing technology maturity and needs from a people/process/system perspective to deliver a strategic roadmap that enhances digital maturity, is aligned with organizational objectives, and ensures scalability.
Partner with technology to drive all necessary integrations for mobile, web, OTT and in-app channels
Inspire the team to continuously evolve into automation and reduce manual tasks.
Evaluate and further develop a refer-a-friend program to drive the loyalty of existing customers.
Manage, coach, and grow direct reports around digital strategy.

Requirements

10+ years experience in Owned Media/MarTech.
Proven work experience as a Digital Media Director or similar role in the Marketing Department.
Solid Experience developing, implementing, and managing CRM and Social Media strategies.
Demonstrated experience in working with databases, data analysis, and segmentation.
Core skills in MarTech strategy & planning, maturity model assessments, and agile marketing.
Proficiency in developing roadmaps for marketing technology ecosystems needed to better serve customers (e.g. marketing automation platform, CDP)
Ability to lead and facilitate workshops-discovery, brainstorming, review, and final read-out.
Solid background in customer acquisition/retention strategies.
Technical expertise with both B2B and B2C CRM and analytical systems.
Numerate with the ability to produce reports and derive valuable insights and analysis.
Experience working with cross-functional teams has developed ideas to bring together brand goals and tailor objectives based on consumer needs.
Knows how to recruit, develop, motivate and retain a high-performing marketing technology team.
Proven leadership experience.
BSc in Marketing or relevant field.
The ability to multitask and manage time effectively.
Exceptional attention to detail.
Strong decision-making skills.
You are data-driven, a creative problem-solver, and focused on understanding customer behavior.

Nice To Have

3-5 years of experience in marketing for subscription-based products.
3-5 years of experience in B2B Marketing Technology.
Social Media Management Platform and CRM systems domain knowledge