Future Opportunities Coming Soon:
We're on the lookout for forward-thinking professionals eager to join us in shaping the future of Mindvalley. As we plan for expansion and innovation from Q2-Q4 2024, we anticipate a range of exciting roles opening up that reflect our dynamic growth trajectory. This is a unique opportunity for you to express your interest early in joining our team for positions that resonate with your expertise and career aspirations. If you are passionate about making a meaningful impact and eager to be at the forefront of innovation, we invite you to apply. We are optimistic about these future openings. Once the opportunities officially open and if you are a great fit, we will reach out to discuss how we can make groundbreaking advancements together. Dive into the details of the role below and imagine the impact you could have with us. Let's innovate and grow together!
The Role
As a Growth Marketing Specialist, your primary goal is to amplify lead generation capabilities and optimize omni-channel conversion rates, ensuring an engaging and efficient customer journey within the Mindvalley ecosystem. Your pivotal role revolves around driving lead growth, retention, and conversion without overwhelming marketing efforts.
Responsibilities
- Strategic Lead Growth:
- Contribute strategically to grow and retain leads within the Mindvalley ecosystem, aiming to increase new leads from 1.8 million in 2023 to 3 million by 2024.
- Profitable Funnels Development:
- Develop and refine lead generation funnels to achieve profitability, with a target of generating $4 million through lead initiatives within the Mindvalley ecosystem (excluding summits & masterclasses).
- Data-Driven Optimization:
- Collect and analyze key metrics to bolster lead generation and retention, utilizing data to craft and assess omni-channel journeys for maximum lead engagement and conversion.
- Lead Source Collaboration:
- Collaborate with lead sources, providing optimization strategies and ensuring accountability for lead objectives, managing paid and organic funnel strategies to expand leads and increase revenue.
- Process Optimization and Reporting:
- Establish and maintain processes and DNAs for all lead-related activities, creating dashboards for effective KPI reporting and decision-making, aiming to enhance the 30-day Value Per Lead to $6.
- Paid Funnel Launch:
- Launch a paid funnel with a minimum of 130% 30-day TROAS, generating at least 500,000 leads while maintaining organic funnels
- Innovation and Success Rate:
- Maintain a minimum innovation rate of 2 per week with a 70% success rate.
Technical Skills:
- B2C Growth Marketing
- Omni-Channel Strategy
- Marketing Funnel Development
- Customer Acquisition / Retention Strategies
- Demand Generation
- Database Development and Management
- Subscription Data Analysis and Segmentation
- Data Analysis and Dashboard Creation
- Marketing Funnel Development
Soft Skills:
- Leadership and Facilitation
- Cross-functional Team Management
- Adaptability to Remote Work
- Multitasking and Time Management
- Exceptional Attention to Detail
- Strong Decision-Making
- Data-Driven and Creative Problem-Solving
Experience
- 2-5 years of proven expertise in B2C Growth Marketing.
- Hands-on experience in demand generation or lifecycle marketing.
- Demonstrated experience in working with databases, subscription data analysis and segmentation.
- Proficient in data analysis and dashboard creation.
- Strong track record in marketing funnel development.
- Comfortable with remote work and diverse environments.
- BSc in Marketing or relevant field.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.