About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. But we're more than that. We're currently working on the most advanced learning system on the planet - a version of Ironman's Jarvis that utilizes AI and augmented reality to provide customize learning to turn anyone into a superhero. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.
About the Role
The Lifecycle Marketing Specialist is a pivotal position that sits within the Marketing Technology & CRM team. The successful candidate will be at the center of marketing automation and customer lifecycle marketing initiatives. The ideal candidate is expected to be analytical, logical, solution-oriented and skilled in project management. The successful candidate will work with many stakeholders of varying expertise and diverse backgrounds, predominantly with the B2C Marketing, Product and Data teams.
Responsibilities
- Execute and implement campaigns on CRM tools for all messaging channels including push, email, in-app, etc (Braze, Iterable)
- Support operational execution and health monitoring for email service providers (Iterable, Sendgrid, Everest)
- Report and optimize CRM journey and campaign performances by analyzing user data
- Monitor and manage opt-in list hygiene and take appropriate actions to ensure high deliverability and performance
- Partner closely with the Lifecycle Marketing Manager and Marketing Technologists to ensure success in operational delivery and excellence
- Produce summary reports and recommend actions and best practices for stakeholders
- Manage and partner with stakeholders on relevant channel/media strategies and tactics
- Innovate and optimize workflows according to business priorities
- Oversee and ensure messaging standards are followed by the entire company
- Support team members in operating workflows and automations to increase efficiency and effectiveness of marketing efforts
Requirements
- 5+ years of relevant experience in digital marketing and operations
- Prior hands-on experience in multiple B2C CRM/CEP tools
- Deep understanding of systems thinking and outcome-driven processes
- Knowledge of data platforms and product analytics
Your application must include:
Your resume in PDF format. Include links to work samples such as software, designs, or writing you have created so we can see proof of your talents.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.