Senior Performance Marketing Specialist (Paid Social)

Marketing
Be a part of a high-performing advertising team that has been featured by Facebook and Google as case studies (links hereherehere)

Get the opportunity to manage millions of dollars in ad spend while maximizing the company’s returns.
  • If ROAS is your most-used word
  • If you eat, live, breathe creatives & ads
  • If you have a growth mindset
  • If you love analyzing data and making decisions from data
  • And last but not least, if you have a special affinity for money
We want you in the ads team!

About Mindvalley

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We're currently building the most advanced learning system - a version inspired by Ironman's “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

About the Role

As an Advertising Specialist at Mindvalley, you are responsible for the planning, strategizing, and execution of advertising campaigns across the company. You, with the support from our internal teams (Product Marketing, Social Media, Events, Content Marketing, etc.), agencies, freelancers will be a key stakeholder when it comes to scaling the growth of different products in a profitable way.

You must have hands-on media buying experience with Google Ads, Facebook Ads, Taboola, Outbrain, Twitter Ads, LinkedIn Ads or others, however main expertise in Facebook Ads. A good eye for advertising creatives will help immensely. At the same time, you are expected innovate, move fast and be highly adaptable to change since this role is critical for the growth of Mindvalley.

Responsibilities

  • Research: Constantly on the lookout for new developments and tools in the fast-moving world of ad tech, and figure out how to bring them into Mindvalley’s advertising ecosystem.
  • Ad Campaign Optimization: Plan and execute customer acquisition strategies through demand generation and remarketing campaigns utilizing search, paid social, video, and mobile advertising.
  • Collaboration with Ad Agencies: Liaise and collaborate with ad agencies to achieve performance goals by bringing them with internal teams.
  • Measuring the Impact: Utilize tracking and analytics tools such as ad dashboards to measure campaign performance and to report insights to the management team.
  • Innovation and Growth: Following growth methodology, prioritize the most impactful ideas from your research, execute fast and present insights to the team.
  • Marketing Psychology: Apply marketing psychology to advertising campaigns, and making sure advertising creatives resonate with our target audience.
  • Eye for Beautiful Creatives: Provide inputs and help to run experiments to level up Mindvalley’s advertising creatives across all platforms.

Requirements

  • 3+ Years of experience of working on Facebook Advertising managing large scale advertising campaigns
  • Practical experience managing large scale advertising campaigns on other platforms like on Google, YouTube and others.
  • Growth mindset is critical because you will be pulling one of the biggest leverage of Mindvalley’s growth. Having it will enable you to challenge all existing practices, perform research on the advertising landscape, and constantly bring insights back to Mindvalley. We will be investing in your learning by purchasing new courses and sending you for external trainings.
  • Good with data analysis and relies on data for decision making.
  • Passionate about the latest ad tech and platform features.
  • Have a good eye for beautiful advertising creatives.
  • Fast learner with excellent interpersonal skills, an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented.

Your application MUST include:

  • Your resume in PDF format. Include links to work samples such as software, designs, or writing you have created so we can see proof of your talents.
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Department
Marketing
Location
Kuala Lumpur, Kuala Lumpur, Malaysia