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Mobile App Marketing Specialist

As our Mobile Apps Marketing Specialist you will be responsible for driving user and revenue growth through our native iOS and Android mobile apps (Mindvalley, Omvana, etc).

About Mindvalley

Mindvalley builds businesses that innovate on transformational education for all ages, through mediums that range from digital publishing, educational technology, online learning, mobile apps, content, events and more. We stand for ideas that enable people to be extraordinary and impact lives. Founded in 2003 by Vishen Lakhiani, we are a team of 200+ people from 40+ countries, working across a wide range of inter-related businesses that are dedicated to pushing humanity forward through reforming global education.

You'll be exposed to some of the best knowledge, people, and resources available anywhere. Mindvalley is considered one of the top places in the world to work and has been written about in magazines, articles and on TV.

About the Role

You will develop, plan, and execute the marketing strategy for our Mindvalley app. Additionally, you'll be involved with creating new apps and determining the feasibility of venturing into new app topics and niches. You must be a highly collaborative, experienced, data driven self-starter able to manage multiple products and priorities in a fast paced environment.  You'll be responsible for growing app installs, DAU/MAU and revenue of the Mindvalley app for iOS and Android by acquiring new, engaged customers and retaining existing ones using various acquisition and retention strategies. You will be running various tests and experiments to find winning strategies and tactics for creating and maintaining consistent growth across all KPIs.

It is also important that you are able to partner with key internal teams to develop and execute all marketing initiatives for assigned titles including paid mobile user acquisition, synergy campaigns, email efforts, partnership marketing, and asset creation. You'll work closely with an amazing team of amazing individuals, ranging from the word's best UX experts and designers to iOS/Android developers, data analysts, marketers and engineers. 

The Mobile Apps Marketing Specialist is expected to possess a wide set of skills including mobile marketing strategy and execution, experience with subscription services, creative direction, rigorous analysis, identification of opportunities for optimisation, application and management of optimisations, frequent communication, collaboration with others throughout the organisation, and ongoing self-education, all accomplished with a highly productive work ethic and the highest levels of professionalism.

Key Responsibilities

  • Work closely with the CEO, Head of Marketing, Head of Product Development, Developers and UX experts to ensure goals and priorities are aligned
  • Lead marketing for assigned mobile app – developing brand identity, key messaging, overall vision, marketing strategy development and execution
  • Develop best in class creative materials working with both internal and external partners including storefront assets, digital advertising creative, print materials, video trailers etc. 
  • Partner closely with internal PR, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
  • Analyze performance of marketing campaigns and new app features to regularly identify areas for optimisation
  • Ideate and perform market research for developing new apps and to determine the feasibility of these apps in respective app niches
  • Growth of key mobile app KPI's (Active users, installs, revenue etc.)

Key Requirements

  • Experience marketing subscription services including a strong understanding of KPIs and business metrics
  • Knowledge in app analytics and messaging tools like Appsflyer, Mixpanel, Sensor Tower, App Annie and Braze
  • Minimum 3+ years of mobile app marketing experience preferably including brand management, product marketing and acquisition experience
  • Personality suited to handle responsibility, leadership and deadlines under pressure
  • Strong analytical skills
  • Ability to implement strategic marketing as well as daily marketing execution and optimization
  • Experience working with established brands
  • Passionate about mobile gaming, apps and the mobile industry
  • Experience with iOS and Android app marketing
  • Significant experience, proficiency in, and passion for digital media, social media, and mobile technologies
  • Ability to effectively communicate and “sell” strategies to cross-functional teams
  • Highly detailed and organized
  • Excellent communications (oral and written) skills
  • Strong problem-solving/troubleshooting skills
  • Strong technical aptitude and quick learning ability

Your application must include:

  1. Your resume in PDF formatInclude links to work samples such as software, designs, or writing you have created so we can see proof of your talents.
  2. Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?

Apply Now

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