Product Launch Specialist

7 April 2017

We are looking for a Product Launch Specialist to drive the company's growth via online Product Launches of the best-selling authors from around the world using the latest Online Marketing tools and Product Launch Methodology.

To understand the role better watch this video from our CEO, Vishen Lakhiani on Conversion Hacking: 





  • Lead the project team in executing the Product Launch, maintains communication, keeps everyone informed & documents all launch activities;
  • Responsible for marketing innovations which can improve the experience and conversion rate of the launch, executing split tests to enhance launch performance and optimise the Mindvalley Product Launch formula;
  • Is present at all Product Launch video shoots, provides edit notes for the video team and ensures the final videos are up to standard;
  • Create Marketing Angle for the Product Launch and end responsible to ensure the launch execution (Emails, Content, Webpages & Sales) is in alignment with the Marketing Angle;
  • Work closely with copywriter to ensure writing is consistent with marketing direction;
  • Set up the emails and works with Email Marketing system;
  • Create & Editing launch webpages with using WYSIWYG editors;
  • Drive the marketing discussions & brainstorms.


  • Excellent interpersonal skills, enjoys teamwork, computer savvy. Can handle tight deadlines, fast execution, and can work independently, is detail-oriented;
  • Online Product Launch experience, Email marketing, Minimum 2 years of experience;
  • Strong in communication, time and project management;
  • Ability to handle multiple projects and tasks;
  • Organized and able to closely follow structures, standards and processes. Analytical and data-driven;
  • Passionate about personal growth;
  • Lean Start up methodology;
  • Growth Hacking Mindset;
  • Basic HTML or coding is a plus (but not a requirement). 

Apply for this Position

Your application must include:

  1. A resume and a video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Highlight your passions, your skills and motivations for applying. Tell us how your skills and expertise would contribute to this stellar team. Be specific.
  2. Include into your resume links to software, web designs, or writing you have created so we can see proof of your talents.

Apply Now

Apply for this Position