Product Launch Specialist

23 August 2017

We are looking for a Product Launch Specialist to drive the company's growth via online Product Launches of the best-selling authors from around the world using the latest Online Marketing tools and Product Launch Methodology.

About Mindvalley

Mindvalley builds businesses that innovate on transformational education for all ages, through mediums that range from digital publishing, educational technology, online learning, mobile apps, content, events and more. We stand for ideas that enable people to be extraordinary and impact lives. Founded in 2003 by Vishen Lakhiani, we are a team of 200+ people from 40+ countries, working across a wide range of inter-related businesses that are dedicated towards pushing humanity forward through reforming global education.

You'll be exposed to some of the best knowledge, people, and resources available anywhere. Mindvalley is considered one of the top places in the world to work and has been written about in magazines, articles and on TV.

About the Role

To understand the role better watch this video from our CEO, Vishen Lakhiani on Conversion Hacking: 





  • Lead the project team in executing the Product Launch, maintains communication, keeps everyone informed & documents all launch activities;
  • Responsible for marketing innovations which can improve the experience and conversion rate of the launch, executing split tests to enhance launch performance and optimise the Mindvalley Product Launch formula;
  • Is present at all Product Launch video shoots, provides edit notes for the video team and ensures the final videos are up to standard;
  • Create Marketing Angle for the Product Launch and end responsible to ensure the launch execution (Emails, Content, Webpages & Sales) is in alignment with the Marketing Angle;
  • Work closely with copywriter to ensure writing is consistent with marketing direction;
  • Set up the emails and works with Email Marketing system;
  • Create & Editing launch webpages with using WYSIWYG editors;
  • Drive the marketing discussions & brainstorms.


  • Excellent interpersonal skills, enjoys teamwork, computer savvy. Can handle tight deadlines, fast execution, and can work independently, is detail-oriented;
  • Online Product Launch experience, Email marketing, Minimum 2 years of experience;
  • Strong in communication, time and project management;
  • Ability to handle multiple projects and tasks;
  • Organized and able to closely follow structures, standards and processes. Analytical and data-driven;
  • Passionate about personal growth;
  • Lean Start up methodology;
  • Growth Hacking Mindset;
  • Basic HTML or coding is a plus (but not a requirement). 

Apply for this Position

Your application must include:

  1. Your resume in PDF formatInclude links to work samples such as software, designs, or writing you have created so we can see proof of your talents.
  2. Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?

Apply Now

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